YouTube Red & more!

I’ve been working on many interesting projects with amazing people in the past few months and it was really great to understand some of the stuff I did.

I just wanted to say Hi in a small blog post, but then realized .. What the heck? Let me share something interesting and add value ūüôā

YouTube Red

Following and working with the digital media industry ensured, I saw the digital revolution of information and content consumption first hand! Now, why am I telling you all this?

YouTube, a website .. a platform, started 10 years ago, acquired by Google and¬†although there have been many companies trying to understand and commercialize video (including Google’s own Google Video), YouTube has had the most success in terms of audience and monetization (more on that later).

Coming to the topic of interest, YouTube Red. What is all this about?

To put it simply, YouTube Red is a service from YouTube like Netflix! It simply is a subscription to the entire¬†YouTube eco-system –

  • Kids
  • Gaming
  • Movies (Google’s movie subscription/rental¬†model¬†through the PlayStore) &
  • Music¬†(coming soon)!

YouTube Red costs $9.99 and launches in United States on the 28th of Oct. 2015

What advantage do we have as consumers?
YouTube tells us that we will not have to skip the Ad after 5 seconds and that, we will have the ability to play music in the background with Red.
YouTube currently doesn’t support¬†only audio to play in the background of any app. This probably was intentional or someone forgot to add the feature the first time the app released ūüėÄ Just kidding!!

What does YouTube do to all it’s existing audience who don’t pay?
YouTube ensures (for now) that audience have both the options available – with Ads and without Ads on Red. YouTube also plans to produce original content (just like Netflix) exclusively for it’s Red service.

How does it ensure content creators make money?
Just so that you know, there are a lot of people actively making money from YouTube and the company I work with, Whacked Out Media (http://whackedout.in) is one of them!

From what I understand,¬†YouTube will pay Content Partners (people/companies who own content that get’s uploaded to YouTube) based on how much each user has watched the partner’s content.

Finally, what benefits does YouTube have?

Thinking of¬†asking someone to pay on YouTube doesn’t make much sense to me unless there is exclusive and engaging content. Netflix & Hulu work on a model where they have exclusive content.¬†Facebook on the other hand mostly triggers virality with¬†engaging content.

By virtue of Google’s / YouTube’s reach if Red has enough adoption, YouTube will definitely beat companies like Spotify, Netflix and Apple’s iTunes at their own game¬†of distribution and content delivery.¬†Finally, this is YouTube’s chance at having paying customers!

Final Thoughts

YouTube Red will have to have a whole lot of amazing exclusive content in order to compete and beat the competition. Exclusivity will be key for the platform to get the traction it desires. Exposing content on the regular YouTube platform will only kill exclusivity and consumers would eventually want to pay nothing!

Working closely with Creators & Content Partners, YouTube definitely understands their pain points. It is upto the company to ensure they are addressed.

Information Consumption!

After I saw this TED Talk, I started to think about information consumption and the way we do it.

I really like to write long posts, but in this category (‘thoughts’), I’ll do my best to keep posts crisp!

So, get to the point by starting off the discussion about the Five senses that we have.

1. Our sense of smell – nose

2. Our sense of vision – eyes

3. Our sense of feeling – skin

4. Our sense of hearing – ears

5. Our sense of taste – tongue

Let’s look at these from a UX perspective.

1. Nose РNA РPerfumes Р(NA)

2. Eyes РVideo, Image, Text РMovies, Photographs, Books (YouTube / Netflix, 500px / 9gag, Amazon / GoodReads)

3. Skin РWearable РVibration (on a mobile phone or fitbit / goqii / Mi Band ) Рnot to forget the huge market of sex toys!

4. Ears – Audio¬†–¬†Music (mp3, ¬†iTunes¬†/¬†VLC, ¬†Spotify¬†/¬†Saavn¬†/¬†Apple Music¬†– You get my point right?)

5. Tongue РLoads of Food (Zomato / FoodPanda)

So … two things to this.
Above are websites, that have something to do with each respective sensory organ (or sense) ūüėÄ –¬†These are really useful to us,¬†made a decent impact on most of our lives and helped us get better deals each time we wanted in the last 4-5 years.

Coming to consuming information, we usually do it with our eyes and ears. Rest of the senses act as adjectives (describe) to whatever we see and hear.  I came to believe that, eyes or ears might not be the fastest or the best way to consume information or send information to your brain.

Now, why do I say that?

It is extremely important to understand that different people have different abilities. But, standardizing the process of getting information into the minds of people will definitely help humanity move forward.

This was what happened, in the last 3 decades, when Desktop Publishing took off. Or an even when newspapers, radio and TV came out. Information being given to people was the same, but different people understood the same information in different ways, added their own perspective to it and finally took a decision or did something based on that information (like buying stocks or saving money, etc.).

So, in the process of standardizing, we as humans did not (probably) evolve enough use to the best channel to get information to our brain! By best channel, I mean blood stream!

Why blood stream all of a sudden? Think about it, getting information to your brain, through your blood stream will make the information game a level playing field. Hence, everything you do depends on, not how much information you have but, what decision do you take with the information that you have?

Felt this direction to thought and information consumption was interesting, hence the post!

Another day, another thought, another post!!

Free up space in /boot – Ubuntu or Debian

Today, Ubuntu, prompted me to free up space in my boot folder, so that it can update my kernel.

What did I do? I just deleted files and had free space. Sounds simple right?

But, /boot can be a bit complicated to deal with and if an important file is deleted, you will never be able to boot your computer (don’t worry you actually don’t have to install your OS again).

So, there were too many files in the /boot folder. But I know that, I can use only 1 version of the kernel and boot files right? So what were all the other versions for?

BTW, use uname -r in your terminal to list out your current kernel version.

uname -r

To find out the kernel versions that are installed but are not in use, type the following command in your terminal.

sudo dpkg -l linux-{image,headers}-“[0-9]*” | awk ‘/^ii/{ print $2}’ | grep -v -e `uname -r | cut -f1,2 -d”-“` | grep -e ‘[0-9]’

To delete all the above files, pipe the output of the above to

sudo apt-get -y purge

Final command to delete unused files

sudo dpkg -l linux-{image,headers}-“[0-9]*” | awk ‘/^ii/{ print $2}’ | grep -v -e `uname -r | cut -f1,2 -d”-“` | grep -e ‘[0-9]’ | xargs sudo apt-get -y purge

This worked like a charm for me. In case of issues, please let me know in the comments below.

My first ‘real’ post!

Well, a few days ago, I decided to write. Medium was a great platform¬†but then I was really confused coz I don’t write that good. Wanted to do it on my WP account. Did not feel like opening it. Wrote it on Keep and stored it for going through later.

After a couple of days, I wanted to write again! This time, wrote it as an email and saved it in my drafts coz I did not know who to share that to.

I bought a domain and¬†hosted on a server that I took, not for myself but, for a client and shared it with 10 other domains. Don’t worry, I don’t do business that way. The cost for the server is also shared equally among the 10 websites.

Now, I did not decide on what to actually write before buying the domain (svabishek.com). It was long pending and just had to happen.

Since I did not decide on what to write, I came up with a few of my interests and will talk mostly about them in the website / blog! (read: Blog Categories)

1. Perspective, Learning, Experiences & more!
Will share my perspective about things around me, everyday learning and most importantly, my experiences (good or bad)!

2. Hacks, Reads, Food & more!
Everyday learning implemented! Presenting to you, takeaways from the things I do out of curiosity!

3. Dreams & more!
Thoughts, planning and definitely a deep dive into myself.

4. Coding, Cubing, Interests & more!
Exploring, Coding, Cubing and everything that interests me!

5. Digital Media & more!
My learning and thoughts about the medium. Need I say more?

6. FYI
Thoughts and related¬†stuff from something that I saw / heard somewhere! Hope this helps you ūüôā

Me to myself : "A**hole, that's a lot of commitment!
 My other me to me : Don't worry, make time for yourself and you'll definitely start .... <draft saved>

PS : Tagging this post in the Dreams & more! category as, my current stats prove¬†that, chances of me blogging regularly are quite low. Let’s see if this moves to the FYI¬†category!

Hello world!

Note : This is an edit to the default WordPress Hello world! post.

Did not feel like starting the blog off with a regular post about what I want to share and other things like that.  Would have loved to do that .. but some other time!!

<me muttering to myself> Whew! ends my f**king blog post </me still muttering to myself>